Although a profitable direct mail marketing campaign might be somewhat costly, the investment is rapidly recouped and then some. For this reason, many businesses use the strategy of direct mail advertising. Your strategy will determine the magnitude of the return you receive on your investment. If you want your direct mail marketing campaign to succeed, look at these 10 suggestions. Know more about direct mail services in Cincinnati, OH.
- Make a list.
The 40/40/20 rule of direct marketing requires you to know your audience and tailor your direct mailings to them. The result will be a significant cost reduction and an ROI improvement. Creating your list from scratch may be time-consuming and unreliable, and it’s easy to fall for web scams that provide dirty lists full of bogus leads for a high price.
- Value-added
Value-added promotion is another tried-and-true principle of the 40/40/20 rule of direct marketing. Your direct mail marketing efforts are pointless without discounts, rebates, or bonuses. Make your offer special and sizable enough to deliver exceptional value to clients without breaking the bank to encourage immediate purchases from your target demographic.
- Be impressive on paper
The effectiveness of any direct mail campaign depends on having an eye-catching design that reinforces your message. Keep in mind the fundamentals of design, but feel free to experiment. You should engage a graphic designer if you need more skills or interest to produce visually striking, professionally executed designs. The investment in time and money required to create direct mail marketing materials that look and feel professional is worth it.
- Use a high-quality printer.
Try ordering a trial kit from a printer you’ve heard good things about. You may judge the quality of a printing company like PsPrint by ordering free work samples. The cost alone shouldn’t be the deciding factor.
- Have the printer send out the letters.
Direct mail marketing materials may be sent out with the help of most respectable printing businesses since they either have their own mail house or work with other mail houses. Addressing the envelopes at the time of printing will help you save time and money. You won’t have to pay to transport your products to a different location before mailing them to potential customers.